During my time on the Farmboy team, Novus Ag set out to launch Suvon as a bold, modern adjuvant brand that would stand apart in the competitive Midwest agriculture market. I co-developed the brand strategy to position Suvon as a premium, innovative solution—clean, confident, and built on trust. The visual direction focused on simplicity and strength, using striking typography, a refined color palette, and minimal design elements to create clear product recognition and a strong shelf presence.

I art directed and co-developed the product icons, logos, packaging, and safety labels, along with the full brand guide and supporting sales materials. The system was designed to be cohesive and scalable, using thoughtful color variation and clear hierarchy to support usability across the product line. Through this approach, Suvon presents a modern, professional identity that reflects quality, reliability, and performance.