During my time on the Farmboy team, Reese Builders approached us seeking a full transformation of their brand—from revitalizing their visual identity to updating their website and boosting lead generation through social media marketing and advertising. My role centered on developing the creative strategy, establishing a direction that felt mature, classy, and warm while communicating the company’s commitment to quality craftsmanship, pride in their work, and dependable service. I aimed to create a brand presence that authentically reflected their personality and meticulous attention to detail. As part of this process, I selected vintage-inspired stock tool icons used across the website and social channels, created stylescapes that guided the web development team’s prototypes and code build, and designed a series of social media templates to showcase project work, team members, and customer reviews.

In addition to the design work, I co-directed a branded photoshoot—creating the moodboard for color tone and atmosphere and outlining a detailed shot list for both website and social media needs. The end result was a brand experience that feels warm, friendly, and trustworthy, allowing audiences to sense the expertise and genuine care behind the Reese Builders team. This inviting identity helps potential clients feel confident and excited to bring the company into their homes for future projects.