During my time on the Farmboy team, Greiner Buildings partnered with us for a full website redesign, seeking a comprehensive solution that could carry their 35+ year legacy in custom post-frame construction into the next generation. My role focused on developing the creative strategy and visual direction—establishing a brand presence that felt young, confident, and bold while still grounded in teamwork, craftsmanship, and innovation. The goal was to elevate Greiner’s existing brand into a more modern, forward-thinking experience that communicates professionalism, attention to detail, and pride in the work—from planning and engineering through final execution—so audiences feel confident they’re working with a highly capable, detail-driven team.

I led the visual execution across multiple touchpoints, selecting architectural-inspired graphics, shapes, and wave elements used throughout the website and social media, and creating stylescapes that guided web prototypes and development. I also designed a suite of social media templates highlighting projects, team culture, and hiring efforts, collaborated on refining both the primary logo and the “More Than Metal” tagline mark by exploring hierarchy, spacing, and typography, and produced brand mockups for apparel, hats, and vehicle graphics. As the lead designer on the truck design lockups, I focused on clear service messaging and contact visibility, ensuring the brand showed up consistently and confidently wherever it lived—on screen, on-site, and on the road.